Booklaunch

Creating the #1 website builder for authors

Booklaunch
Title
Fractional CTO and Co-owner
Role
Product Leadership, Software Development, Website Development
Years
2014 to 2021

Overview

Booklaunch is a purpose-built platform designed to help authors create professional, high-quality websites for their books with ease—no coding or design experience required. Recognizing the challenges authors face in building an online presence, we developed a streamlined, intuitive website builder that allows writers to launch a fully functional site in minutes.

With customizable templates, built-in hosting, and seamless integrations, Booklaunch provides a powerful yet simple solution for authors to promote their work, engage with readers, and drive book sales. By eliminating technical barriers and offering a suite of marketing tools, Booklaunch empowers authors at every stage—whether they’re self-published, traditionally published, or launching their debut novel.

Outcomes

  • Achieved over $6,000 in monthly recurring revenue (MRR), demonstrating strong product-market fit and sustained customer demand.
  • Grew to a user base of more than 10,000 authors, helping writers worldwide establish their digital presence.
  • Facilitated over 4 million website views, increasing visibility and readership for authors across genres.
  • Successfully acquired by Invoice2go in 2021, validating the platform’s impact and long-term value.

Notable Features

  • Intuitive Website Builder – A drag-and-drop interface designed specifically for authors, enabling easy customization of layouts, colors, fonts, and branding.
  • Custom Domain Support – Authors can use their own domain names with automated SSL certificates for a secure, professional online presence.
  • Rich Media Integration – Supports seamless image and video uploads to create visually engaging book pages, author bios, and promotional content.
  • Marketing & Email Integrations – Native integrations with MailChimp, Google, ConvertKit, and Gumroad enable direct audience engagement and monetization.
  • E-Commerce & Payments – Subscription billing powered by Stripe allows authors to sell books, memberships, or exclusive content without technical complexity.
  • Built-In Hosting & Scalability – Reliable, fast-loading websites with optimized performance, ensuring authors never have to worry about maintenance or downtime.

Let’s build something together, say hi.