Going from idea to exit in six months—A simple CRM for freelancers

Overview

Betterlance was the first CRM designed specifically for freelancers, combining simple contact management with automated follow-up reminders. The platform helped freelancers stay top-of-mind with clients, streamlining workflows and driving more business opportunities.

Outcomes

• Launched MVP in under two months.
• Achieved over 1,000 user signups on launch.
• Acquired in 2021 by Invoice2go.

Notable Features

• Secure authentication with Google for easy access.
• Contact management and tagging to organize clients effectively.
• Built-in email sending for seamless communication.
• Customizable email templates to maintain a professional touch.
• Contact importing via CSV for quick data setup.
• Subscription billing powered by Stripe for effortless payments.

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